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Airbnb tests standalone guide and restaurants App
08/17/2016
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4:21:52 PM
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Airbnb pressing ahead with plans to expand into new travel services including restaurant reservations and city tours, transforming from a single-minded home-rental service to a multipurpose trip planner.
Playing Pokémon Go on the road? A website can help with rooms
08/03/2016
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6:11:22 PM
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For travelers seeking to score some out-of-town Pokémon with the popular Pokémon Go game, the search engine Alltherooms.com has added a PokéView filter.
Google tests new hotel search, pushes Hotel Price Ads to second click
08/22/2014
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2:10:24 PM
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Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page.
Intent Media acquires Voyat, adds hotel personalisation to arsenal
06/22/2016
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10:49:22 AM
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Digital advertising platform Intent Media has bought Voyat, in a bid to branch out and push into hotel technology services.
Google Maps will let brands advertise with promoted pins and other tools
05/25/2016
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11:15:37 AM
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On Tuesday, Google took the wraps off of new local search ads on Google Maps. Advertisers with physical business locations will be able to highlight where they are when Google users search for things like “hotel” or “tours”.
Influencer marketing is ideal for hotels
07/11/2016
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6:16:05 PM
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Since consumers are more likely to engage with and purchase goods and services promoted by the voices and people they trust, hotels can use influencer marketing strategy.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016
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10:38:30 AM
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China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
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